Utilization of Eye-Tracking Metrics to Evaluate User Experiences-Technology Description and Preliminary Study.

ABSTRACT: This study examines the feasibility of applying eye tracking as a rigorous method for assessing user experience in web design. A controlled experiment was conducted with 102 participants, who interacted with both guideline-compliant websites and systematically degraded variants violating specific principles of Material Design 2. Eleven websites were presented in A/B conditions with modifications targeting three design dimensions: contrast, link clarity, and iconography. Eye-tracking indicators-time to first fixation, fixation duration, fixation count, and time to first click-are examined in conjunction with subjective ratings and expert assessments. Mixed-effects models are employed to ensure robust statistical inference. The results demonstrate that reduced contrast and unclear links cons

SUBMITTER: Falkowska J 

PROVIDER: S-EPMC12526729 | biostudies-literature | 2025 Oct

REPOSITORIES: biostudies-literature