Do natural environmental protection, regional innovation climate, entrepreneurs' cognition of green development positively influence the sustainable development of small rural businesses.

ABSTRACT: In the era of the green economy, the Chinese government has advocated for natural environmental protection and innovation in rural areas, making the sustainable development of small rural businesses into a focal point. Currently, whether natural environmental protection promotes the sustainable development of small rural businesses remains debatable, and the roles of regional innovation climate, entrepreneurs' cognition of green development, and technological innovation in production on the sustainable development of small rural businesses are often overlooked. Addressing this gap, this study draws inspiration from Upper Echelons Theory and Sustainable Development Theory to construct a structural equation model (SEM) and proposes 10 hypotheses. Primary data was collected from rural entrepr

SUBMITTER: Zheng X 

PROVIDER: S-EPMC12527141 | biostudies-literature | 2025

REPOSITORIES: biostudies-literature