Digital religion and Generation Z: an empirical study in the context of China.

ABSTRACT:

Introduction

This study investigates the intersection of digital media and religious behavior among Chinese Generation Z, extending the Theory of Planned Behavior (TPB) by incorporating media content innovation and empathic willingness. It explores how platforms like Weibo and TikTok shape religious intentions and behaviors through visual and interactive features.

Methods

A cross-sectional study was conducted with 534 Chinese Generation Z participants. Data were collected via surveys assessing the influence of media content innovation and empathic willingness on digital religious behavior, using the TPB framework. Structural equation modeling analyzed the relationships between these factors and religious intentions.

Results

Findings indicate that media content innovat

SUBMITTER: Liu Z 

PROVIDER: S-EPMC12528061 | biostudies-literature | 2025

REPOSITORIES: biostudies-literature