Evaluating the impact of vaping facts films on vaping harm perceptions among young adults in the UK: A randomized on-line experiment.

ABSTRACT:

Aim

Measure the impact of brief, academic-led, evidence-based social media videos on vaping harm perceptions among young adults.

Design

On-line between-subjects experimental study. Participants were randomized to one of two conditions: experimental (exposed to one of eight brief videos, designed for social media, with academic experts addressing vaping harms) or control. Before and after exposure to the videos, all participants answered questions about their perceptions of vaping and smoking and socio-demographics.

Setting

Qualtrics on-line survey platform.

Participants

593 young adults aged 18-30 years who resided in the UK (49.7% female, 49.2% male; 8.9% exclusively smoked, 32% exclusively vaped, 28.7% did both and 30.4% did neither). Participants were random

SUBMITTER: Alharbi M 

PROVIDER: S-EPMC12529237 | biostudies-literature | 2025 Nov

REPOSITORIES: biostudies-literature