The impact of women's individualization on commercial insurance purchase behavior: evidence from China.

ABSTRACT:

Introduction

Women's individualization, which enables them to become unshackled from their family bondage and become more independent, amplifies exposure to occupational hazards, gender discrimination, work-family conflicts, and health risks, increasing the need for risk mitigation. Providing pioneering empirical evidence, this study quantifies how individualization reshapes Chinese women's commercial insurance demand by integrating social theory with risk management principles.

Methods

Based on the latest three-wave data from the China Comprehensive Social Survey, we analyze the impact of women's individualization on commercial insurance purchasing behavior using various methods such as the probit model, instrumental variable method, and propensity score matching.

Result

SUBMITTER: Wang L 

PROVIDER: S-EPMC12537675 | biostudies-literature | 2025

REPOSITORIES: biostudies-literature