Systematic Review of Social Marketing as a Behavior Change Agent in Salt Reduction.

ABSTRACT: The use of social marketing (SM) interventions for salt/sodium reduction has drawn increased attention worldwide. This systematic review investigates the application of social marketing principles to the design, implementation, and evaluation of salt/sodium reduction interventions globally and provides recommendations for future public health practice. Using PRISMA, searches were conducted on PubMed, Web of Science, CINAHL, and PsychInfo, with 51 final studies identified, abstracted, and synthesized using the matrix method. Studies conducted more recently contained a greater number of social marketing benchmark criteria (behavioral focus, formative research, segmentation, exchange, competition, marketing mix, community involvement, and integration). Studies reporting greater success used m

SUBMITTER: Sommariva S 

PROVIDER: S-EPMC12551645 | biostudies-literature | 2025

REPOSITORIES: biostudies-literature