A Mixed Method Study Exploring Children and Young People's Perception of Energy Drinks and Analysing Consumption Patterns.

ABSTRACT:

Background

Sales and consumption of energy drinks (EDs) continue to rise, especially amongst young people, yet the reason remains unclear. In 2018, a campaign by Jamie Oliver resulted in a voluntary sales ban to under 16-year-olds. Also in 2018, the Department of Health and Social Care ran a consultation to end the sales of EDs to under 16 s in England. In the Kings Speech (July 2024), the incoming Labour Government promised to restrict the sale of energy drinks to children. The aim of this mixed method study is to understand children and young people's perceptions of EDs in North East England UK, post the 2018 voluntary ban and to analyse consumption patterns via focus groups and a survey.

Methods

Fifty students from Years 5 and 6 (n = 38 aged 9-11 years) and Year 9 (n = 12

SUBMITTER: Stewart G 

PROVIDER: S-EPMC12557189 | biostudies-literature | 2025 Oct

REPOSITORIES: biostudies-literature