A Social Media Campaign and Web-Based Survey About Prostate Cancer Genetics: Mixed Methods Study.

ABSTRACT:

Background

Germline genetic variants are important for prostate cancer (PCa) management and hereditary cancer risk assessment, but testing is underused. Furthermore, patients are often unaware of the genetic connections to PCa. Social media is increasingly serving as a source of awareness for health information and a method to gather data from a large population.

Objective

There were three objectives: to (1) create and test social media messages related to PCa genetics and genetic testing, (2) determine which social media message was most engaging, and (3) assess knowledge of and attitudes toward PCa genetic testing through an online survey using the most engaging social media message.

Methods

A paid social media campaign was developed to disseminate targeted messages

SUBMITTER: Leader AE 

PROVIDER: S-EPMC12569485 | biostudies-literature | 2025 Oct

REPOSITORIES: biostudies-literature