Does timing matter? The role of health information shocks in measuring willingness to pay.

ABSTRACT:

Objectives

The optimal point in time to measure willingness-to-pay (WTP) remains unclear. We investigated the role of health information shocks (HIS) in individuals' WTP, analyzing the extent to which news of SARS-CoV-2 infections among people they know/themselves altered WTP for booster vaccinations.

Methods

We elicited WTP in eight European countries using the European Covid Survey. First, we presented participants with a hypothetical setting recommending a booster vaccination that had to be paid out-of-pocket. To measure WTP, we elicited a lower and upper WTP limit, and a WTP value contingent on both of these. To measure HIS, we asked about the duration since participants received news of COVID-19 cases among people they know (including themselves), as well as the degree

SUBMITTER: Brinkmann C 

PROVIDER: S-EPMC12572092 | biostudies-literature | 2025 Nov

REPOSITORIES: biostudies-literature