Clear front-of-pack labelling information can improve sunscreen reapplication knowledge and intentions: findings from an online experiment.

ABSTRACT:

Background

Most people do not apply sunscreen effectively. The Australian and New Zealand standard for sunscreen specifies labels must provide clear and adequate directions for use but does not prescribe specific wording or positioning. Additionally, water-resistant sunscreens must declare the duration of laboratory-tested water resistance, up to 4 h maximum. Formative research found consumers are confused by reapplication directions and water resistance claims. This study aimed to explore whether enhanced sunscreen labelling information can improve sunscreen reapplication.

Methods

Adult sunscreen users (n = 3,363) were randomised to view one of ten mock sunscreen labels in a 2 × 5 online experiment. Labels differed according to front-of-pack (FOP) water resistance claim (st

SUBMITTER: Nicholson A 

PROVIDER: S-EPMC12573816 | biostudies-literature | 2025 Oct

REPOSITORIES: biostudies-literature