New alcohol warnings outperform the current U.S. warning in a national survey experiment.

ABSTRACT:

Objective

To identify which topics for alcohol warnings most motivate people to reduce their drinking and best inform them of alcohol's harms.

Methods

A nationally representative sample US adults (n=1,036) aged ≥21 years who drink alcohol completed an online survey in September-October 2024. Participants viewed 10 messages (one control message and nine warning messages) in random order. The nine warning messages were the current US warning plus eight new warning topics (e.g., colorectal cancer, dementia). Participants rated each message on the extent to which it encouraged them to drink less alcohol (perceived message effectiveness, 1-5 scale, primary outcome), the extent to which it reminded them of the harms of alcohol consumption (1-5 scale), and whether they learn

SUBMITTER: Grummon AH 

PROVIDER: S-EPMC12574658 | biostudies-literature | 2025 Sep

REPOSITORIES: biostudies-literature