Community-Based Organizations' Approaches to Recruitment and Retention for a Digital HIV Prevention Intervention for Young Men Who Have Sex With Men: A Mixed Methods Study.

ABSTRACT:

Background

Digital health interventions (DHIs) can broaden the reach of HIV prevention interventions and overcome barriers for young cisgender men who have sex with men (YMSM). Community-based organizations (CBOs) have delivered HIV prevention interventions for decades, but few studies have examined how CBOs implement DHIs, including recruitment and retention. Keep It Up! (KIU!) is a Centers for Disease Control and Prevention-designated best-evidence DHI that can promote risk reduction behaviors and reduce sexually transmitted infection incidence.

Objective

We sought to descriptively assess CBOs' approaches to recruitment and retention, elucidate lessons learned, and provide examples of recruitment and retention for future implementers.

Methods

Twenty-two CBOs in coun

SUBMITTER: Zamantakis A 

PROVIDER: S-EPMC12582555 | biostudies-literature | 2025 Nov

REPOSITORIES: biostudies-literature