Primary care physicians' continuous usage intention of a B2B telemedicine system: an empirical study based on a hybrid model in China.

ABSTRACT:

Background

Telemedicine has revolutionized healthcare delivery, significantly improving accessibility and efficiency. In China, the predominant mode of telemedicine service delivery is Business-to-Business (B2B). However, the utilization of B2B telemedicine is relatively low. Within the B2B context, primary care physicians (PCPs) are critical users. There is a lack of knowledge regarding PCPs' continuous intention to use the B2B. To address this gap, the study aims to study and unveil factors affecting PCPs' continuous usage intention for B2B telemedicine.

Method

This study proposes an integrated Technology-Individual-Environment theoretical framework to analyze factors and mechanisms influencing PCPs' continuous usage intention for B2B telemedicine, considering exogenous, t

SUBMITTER: Gao P 

PROVIDER: S-EPMC12584553 | biostudies-literature | 2025 Nov

REPOSITORIES: biostudies-literature