Utilization of Netnography as a Health Care Research Methodology: Scoping Review.

ABSTRACT:

Background

Netnography is an emergent qualitative methodology adapted from ethnography to explore interactions and cultural dynamics within digital environments. Although it is increasingly used in health care research, its application remains inconsistent, particularly regarding methodological transparency and ethical reporting. Given netnography's growing use in health care and the limited guidance on its application, a timely review of how it is defined and operationalized in the literature is warranted.

Objective

This scoping review aims to identify, examine, and report how netnography has been defined and operationalized in the health care literature.

Methods

A scoping review was conducted in accordance with the Joanna Briggs Institute framework and reported foll

SUBMITTER: Sadat A 

PROVIDER: S-EPMC12595390 | biostudies-literature | 2025 Oct

REPOSITORIES: biostudies-literature