From Curiosity to Consumption: Consumer Attitudes Toward Alternative Proteins in Northwestern Italy.

ABSTRACT: Consumer interest in alternative protein sources has grown rapidly, driven by concerns over health, sustainability and environmental impact. This study investigated perceptions, attitudes and behaviours towards alternative proteins among residents of Piedmont, northwestern Italy. A cross-sectional online and face-to-face survey was conducted between August and October 2023, collecting sociodemographic data, dietary habits, and respondents' perception on plant-, insect-, snail-, and algae-derived products. Responses from 627 participants were analysed. Approximately one-third reported consuming alternative proteins, with uptake being higher among women, younger adults, and flexitarian respondents. Plant-based alternatives were by far the most frequently consumed, while insect- and snail-bas

SUBMITTER: Garcia-Vozmediano A 

PROVIDER: S-EPMC12608852 | biostudies-literature | 2025 Oct

REPOSITORIES: biostudies-literature