Food Traceability System Design Incorporating AI Chatbots: Promoting Consumer Engagement with Prepared Foods.

ABSTRACT: Industrialized processing has increased the complexity of the food supply chain. Concerns about food-related risks have increased consumer interest in food traceability. Traceability systems are regarded as effective tools for mitigating information asymmetry and enhancing food quality and safety. However, the design of traditional food traceability systems overlooks the risk of information overload. Based on information overload theory, this study designs an artificial intelligence (AI) traceability assistant as an innovative tool to optimize traditional food traceability systems and examines its positive effects. This study focuses on prepared foods as the research objects, selecting three types of prepared foods (Kung Pao chicken, fish-flavored shredded pork, and pickled fish) and three

SUBMITTER: Lu B 

PROVIDER: S-EPMC12609340 | biostudies-literature | 2025 Oct

REPOSITORIES: biostudies-literature