Trust-Building Strategies of Fundraising Consultants in Chinese Medical Crowdfunding Platforms: Qualitative Study.

ABSTRACT:

Background

In recent years, Chinese internet-based medical crowdfunding platforms have faced widespread public skepticism and a macrolevel climate of trust crisis, which has inevitably exacerbated distrust among patients and their families toward these platforms. In this context, fundraising consultants, as frontline executors who directly engage with patient families, play a pivotal role in the operational models of mainstream platforms in China, serving as a critical trust bridge between platforms and potential help-seekers. The core responsibilities of fundraising consultants extend beyond explaining platform rules to resolving the doubts of patients and their families through interpersonal interaction, building trust, and effectively mobilizing and assisting them in launching c

SUBMITTER: Li Q 

PROVIDER: S-EPMC12629622 | biostudies-literature | 2025 Nov

REPOSITORIES: biostudies-literature