Impact of content features of digital micro-dramas on active aging: the serial mediation effect of emotional engagement and social connectedness.

ABSTRACT: Due to the rapid development of digital media, micro-dramas have emerged as an important channel for cultural consumption and social participation among the elderly due to their concise narrative, emotional intensity, and convenient interactivity. This study leverages the theory of active aging to explore the impact mechanisms of the content characteristics of digital micro-drama (narrativity, emotional resonance, and interactivity) on active aging among the elderly, introducing emotional engagement and social connectedness as mediating variables. The study employs a questionnaire survey and structural equation modeling method to conduct an empirical analysis on a sample of 705 elderly individuals from urban China. The results indicate that the narrativity, emotional resonance, and interac

SUBMITTER: Li W 

PROVIDER: S-EPMC12634578 | biostudies-literature | 2025

REPOSITORIES: biostudies-literature