Avatar diversity perception scale (ADPS): a new multidimensional measure for perceived human avatar diversity.

ABSTRACT:

Introduction

Avatars are increasingly used as digital representations of human diversity. However, the study of how avatar diversity is perceived is complicated by significant conceptual challenges. Thus, this research seeks to engage in early theory building by developing a measure of perceived avatar diversity.

Methods

Through preliminary qualitative interviews and a survey, study 1 establishes four dimensions of the perceived diversity. Study 2 provides initial validation for the factor structure via a confirmatory factor analysis.

Results

Following analyses and model adjustments, the studies support a 23-item, three-dimensional structure, consisting of perceived heterogeneity (variation in avatars), diversity concerns (adverse reactions to using avatars for divers

SUBMITTER: Lin XB 

PROVIDER: S-EPMC12644037 | biostudies-literature | 2025

REPOSITORIES: biostudies-literature