Effects of Audiovisual Cues on Game Immersion during Simulated Slot Machine Gambling.

ABSTRACT: Modern slot machines can create immersive experiences for gamblers. Design features, including audiovisual cues, may influence these experiences, potentially interacting with personal risk factors for disordered gambling. According to the incentive salience hypothesis of addiction, reward-paired audiovisual cues strongly motivate behavior. This study manipulated audiovisual cues during simulated slot machine gambling to test the effects of varying intensities on self-reported immersion. Undergraduate students (n = 156) played a realistic slot machine simulation within an authentic cabinet. They experienced three intensities of audiovisual cues: Minus, Intermediate, and Plus. Participants completed self-report questionnaires, including a retrospective game immersion questionnaire. The pre-r

SUBMITTER: Arshad F 

PROVIDER: S-EPMC12657550 | biostudies-literature | 2025 Dec

REPOSITORIES: biostudies-literature