Cultural tailoring of vaccination messages: leveraging culturally adapted audio messaging in the promotion of maternal and infant vaccination uptake in rural communities in Nigeria.

ABSTRACT:

Background

Despite global gains from immunization, vaccination coverage in rural Nigeria remains suboptimal. Barriers include poor healthcare access, cultural beliefs, vaccine hesitancy, misinformation, and communication gaps. Standardized campaigns often fail to resonate with local realities. This study explored the use of culturally adapted local music, a familiar and trusted medium, to deliver relatable immunization messages. The aim was to develop and assess the impact of culturally tailored audio messages on maternal and infant vaccination knowledge, attitudes, and willingness among rural women.

Methods

A mixed-methods design was employed. Twenty caregivers participated in Key Informant Interviews guided by the Health Belief Model, and data were thematically analyzed to

SUBMITTER: Iwu CA 

PROVIDER: S-EPMC12659619 | biostudies-literature | 2025 Nov

REPOSITORIES: biostudies-literature