Association between exposure to digital alcohol marketing and alcohol use: a systematic review and meta-analysis.

ABSTRACT:

Background

Exposure to digital alcohol marketing content might be associated with pro-alcohol-related attitudes and behaviours, including the likelihood of initiating or sustaining the use of alcohol, especially among adolescents (aged <18 years) and young adults (aged 18-25 years). This study aimed to examine the relationship between exposure to digital alcohol marketing content and alcohol use outcomes.

Methods

Alcohol-related, digital media-related, and marketing-related search terms were entered into six online databases: PubMed, Web of Science, Scopus, PsycINFO, Embase, and Communication & Mass Media. Peer-reviewed articles written in English, published between Jan 1, 2004, and Feb 1, 2025, were included in the search. Studies that were included measured self-reported e

SUBMITTER: Donaldson SI 

PROVIDER: S-EPMC12667599 | biostudies-literature | 2025 Nov

REPOSITORIES: biostudies-literature