Applications of social marketing for implementation science: a scoping review.

ABSTRACT:

Background

Implementation science has a history of drawing from other fields to advance its science, yet understanding how approaches from marketing might enhance the field remains a largely untapped area of theoretical and methodological potential. Social marketing (i.e., applying commercial marketing to solve social or health problems) is a branch of marketing that shares many conceptual features with implementation science (e.g., behaviour change), but remains an unrealized opportunity for synergy. This review aimed to 1) describe studies that have tested social marketing interventions in controlled designs; 2) describe these interventions including their context, mechanism, and outcome; and 3) propose social marketing approaches that might be usefully applied to implementation

SUBMITTER: Colquhoun H 

PROVIDER: S-EPMC12670846 | biostudies-literature | 2025 Nov

REPOSITORIES: biostudies-literature