An evaluation of paid social media advertising and traditional advertising for addiction research recruitment.

ABSTRACT:

Background

Social media advertising may improve efficiency and reduce costs for research recruitment. However, few studies comparing social media-based and traditional recruitment methods aimed to recruit people with a history of substance use.

Methods

Between May 2022 and September 2024, we enrolled people in treatment and/or recovery from an opioid use disorder into a randomized trial of a mobile app-based peer recovery support program with six months of follow-up. We used multiple recruitment strategies including paid social media advertising (Facebook, Craigslist) and traditional methods (trial website, bus advertisements, flyers). We summarized cost per enrollment, enrollments per month, and the percentage of inquiries that were valid, valid inquiries that were from eli

SUBMITTER: Chambers LC 

PROVIDER: S-EPMC12671551 | biostudies-literature | 2025 Dec

REPOSITORIES: biostudies-literature