You've Been Framed: The Impact of Risk and Time Framings on Contraceptive Preferences in a Discrete Choice Experiment.

ABSTRACT: Previous research shows that choices are influenced by how probabilities are presented, that we value losses more than gains, and that we misunderstand cumulative probabilities over time. These factors are important when designing discrete choice experiments (DCEs) because almost all include some representation of probability over a time period. Contraceptive choice is one of the most common health choices and requires people to trade-off between efficacy, side effects, and modality. We used a DCE to explore whether people chose differently when faced with positive or negative framings of contraceptive effectiveness or valued 1-year or 3-year cumulative risks differentially. We developed a simple eight-task DCE with three attributes: effectiveness, administration frequency, and (non-)hormo

SUBMITTER: Quaife M 

PROVIDER: S-EPMC12680911 | biostudies-literature | 2026 Jan

REPOSITORIES: biostudies-literature