Food Compass Score vs FDA Healthy Labeling and Consumer Purchases: A Randomized Clinical Trial.

ABSTRACT:

Importance

The US Food and Drug Administration (FDA) has finalized a new front-of-package binary healthy label for packaged foods. Effects of this governmental label compared with a more holistic food rating score on consumer purchases are unknown.

Objective

To evaluate the effects of the continuous Food Compass Score (FCS) and FDA healthy label in a real-choice randomized trial.

Design, setting, and participants

This randomized clinical trial used real-choice experiments among adults recruited on-site at 6 locations of 3 supermarket chains in diverse neighborhoods across Massachusetts from July to November 2023.

Intervention

Participants were randomized into 2 treatments: FCS (1-100) and FDA healthy (binary) labels. Real-choice experiments tested purchasing de

SUBMITTER: Fan B 

PROVIDER: S-EPMC12681036 | biostudies-literature | 2025 Dec

REPOSITORIES: biostudies-literature