Increasing breastfeeding literacy: A preliminary study to develop an AI-based chatbot.

ABSTRACT:

Objectives

Breastfeeding plays a critical role in the healthy development of infants, yet exclusive breastfeeding (EBF) rates remain low, particularly among low-income mothers. This study aimed to develop and validate an AI-based educational innovative solution to increase breastfeeding literacy across caregivers and mothers.

Methods

The BabyChat (AI-based) was developed through two phases. In phase I, the content was created using the Canvas application, with the idea tree structured through MindMeister, and delivered via the ManyChat tool on Facebook. The focus was on the benefits of EBF during the initial 6 months of life, as recommended by the WHO, and continued breastfeeding until 1,000 days of life. In Phase II, functionality tests were performed using UserTesting and

SUBMITTER: Kantovitz KR 

PROVIDER: S-EPMC12684757 | biostudies-literature | 2025 Nov

REPOSITORIES: biostudies-literature