Temporal and Thematic Analysis of Promotional Waterpipe-Related Posts on Twitter/X in the US.

ABSTRACT:

Introduction

Waterpipe tobacco smoking (WTS), also known as hookah, shisha, or narghile, is particularly popular among young people in the United States (US). WTS poses serious health risks similar to those of cigarette smoking.

Methods

Using the Twitter/X streaming API (Application Programming Interface), we collected 4,853,562 tweets between March 9, 2021, and March 14, 2023, using waterpipe-related keywords, such as "hookah" and "waterpipe." After geographical filtering to identify tweets from the US and keyword filtering for the promotional content, we identified 23,803 promotional waterpipe-related tweets. We examined trends in the posting time of these promotional waterpipe-related tweets and identified prevalent topics from these tweets using the BERTopic (Bidirection

SUBMITTER: Ye P 

PROVIDER: S-EPMC12685281 | biostudies-literature | 2025

REPOSITORIES: biostudies-literature