The Quality and Reliability of Short Videos About Melasma on TikTok and Bilibili: A Cross-Sectional Study.

ABSTRACT:

Background

Melasma is a common chronic hyperpigmentation disorder that substantially impairs patients' quality of life. With the rapid growth of short-video platforms such as TikTok and Bilibili, an increasing number of patients are turning to these media for health-related information. This study aimed to evaluate the quality and reliability of melasma-related videos available on TikTok and Bilibili.

Methods

Between August 17 and 19, 2025, we searched Douyin (the Chinese version of TikTok) and Bilibili using the Chinese keyword "" ("melasma"), and included the top 150 videos under each platform's default comprehensive ranking. The search and analysis were conducted in Chinese, reflecting the linguistic and geographical context of mainland China. Video characteristics and en

SUBMITTER: Chen Q 

PROVIDER: S-EPMC12687306 | biostudies-literature | 2025 Dec

REPOSITORIES: biostudies-literature