Segmenting Increasing- and High-Risk Alcohol Drinkers by Motives and Occasions: Implications for Targeted Interventions.

ABSTRACT:

Background/objectives

Excess alcohol consumption remains a major challenge for public health in the UK. This study aimed to define and characterise clusters of increasing- and high-risk drinkers, based on drinking motives and occasions and contextualised by demographics and psychosocial factors, to inform tailored harm-reduction strategies.

Methods

Secondary analysis of the nationally representative Drinkaware Monitor 2023 survey (n = 10,473) identified six clusters of increasing- and high-risk drinkers (n = 2486 weighted). Segmentation was based on drinking occasions and drinking motives using the Drinking Motives Questionnaire for Adults (DMQ-A). Clusters were then characterised using demographic factors, drinking patterns, and psychosocial indicators (depend

SUBMITTER: Bennett C 

PROVIDER: S-EPMC12694210 | biostudies-literature | 2025 Nov

REPOSITORIES: biostudies-literature