Recruitment and retention in young adult health research: Motivations and barriers.

ABSTRACT:

Objective

To provide insights into the motivations, challenges, and preferred methods of contact that influence the recruitment and retention of young adults (YAs) in health research.

Methods

We designed, collected, and analyzed two surveys targeting YAs aged 18-39 years through the Amazon MTurk platform, to assess factors influencing recruitment and retention in health studies. The recruitment survey (n = 477) examined initial engagement motivations, while the retention survey (n = 473) explored factors that sustain long-term participation. Descriptive analyses were stratified by age group and sex.

Results

The recruitment survey indicated that 88% of YAs were willing to participate in health studies, with a preference for online formats (78%). Social me

SUBMITTER: Wang R 

PROVIDER: S-EPMC12695509 | biostudies-literature | 2025

REPOSITORIES: biostudies-literature