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ABSTRACT: Background
Obesity affects more than one-quarter of adults in the United Kingdom and is a leading cause of preventable disease and health care costs. Digital behavior change programs can provide scalable weight management support, but maintaining engagement is challenging, and engagement is strongly associated with weight loss success. Tailoring interventions to cognitive-behavioral phenotypes, distinct patterns of thinking and behavior, offers one strategy to improve adherence. Although such approaches show promise in controlled settings, evidence from real-world digital programs is limited.Objective
This study evaluated whether phenotype-tailored weekly advice improved engagement and weight loss in a national digital weight management program. Secondary aims were to asses
SUBMITTER: Szypula J
PROVIDER: S-EPMC12706443 | biostudies-literature | 2025 Dec
REPOSITORIES: biostudies-literature