Social Media, Health Consciousness, and Cultural Influences on Sugar Reduction Behaviors in Chinese Youth: Extending the Stimulus-Organism-Response Model.

ABSTRACT:

Background

The rising prevalence of sugar-related diseases, such as obesity and diabetes, has intensified efforts to reduce sugar intake, particularly among youth. In China, social media is playing an increasingly significant role in shaping health behaviors, including habits related to sugar consumption, as sugar reduction has become a prominent youth-led movement.

Objective

This study extends the stimulus-organism-response (SOR) model by incorporating the distinct cultural influence of "face" to investigate the impact of social media on sugar reduction behaviors (SRBs) among Chinese youth, as well as the mediating role of health consciousness (HC) and conformity, and the moderating effects of face concern (FC) and eHealth literacy (EHL).

Methods

We conducted a natio

SUBMITTER: Hu B 

PROVIDER: S-EPMC12716413 | biostudies-literature | 2025 Dec

REPOSITORIES: biostudies-literature