Intersection of Big Five Personality Traits and Substance Use on Social Media Discourse: AI-Powered Observational Study.

ABSTRACT:

Background

Personality traits are known predictors of substance use (SU), but their expression and association with SU in digital discourse remain largely unexamined. During the COVID-19 pandemic, the online social engagement heightened and led to an amplification in SU rates, thereby creating a unique natural opportunity to investigate these dynamics through large-scale digital discourse data. In our study, we offer insights beyond traditional self-report methods, which are crucial for developing timely and targeted public health interventions.

Objective

We aim to evaluate whether the associations between the Big Five personality traits and SU discourse shifted during the 2019-2021 period, and to conduct a focused analysis of how these traits predict SU and relate to specif

SUBMITTER: Maharjan J 

PROVIDER: S-EPMC12716855 | biostudies-literature | 2025 Dec

REPOSITORIES: biostudies-literature