TikTok postpartum mental health perspectives: A thematic content analysis.

ABSTRACT:

Objective

Postpartum depression affects 10-15% of women in the U.S. and up to 20% globally. TikTok, one of the most downloaded apps worldwide, has become an increasingly popular space for sharing health information. This study examines the tone, accuracy, and educational value of TikTok videos related to postpartum mental health (PPMH), with particular attention to narrator type, use of citations, and representation of psychiatric conditions.

Methods

A cross-sectional analysis was conducted on 80 unique TikTok videos gathered using PPMH-related hashtags from new, unbiased accounts. Videos were coded using a structured qualitative and quantitative codebook. Three independent coders categorized the content by narrator type, presence of anecdotal or educational content, mention

SUBMITTER: Butler E 

PROVIDER: S-EPMC12722646 | biostudies-literature | 2025 Jan-Dec

REPOSITORIES: biostudies-literature