Gaze cues (repeatedly) fail to influence person evaluation.

ABSTRACT: Eye gaze is an important social signal that people generally cannot help but follow, leading to joint attention. Joint attention has been shown to speed basic processing of objects, enhance memory for them, and even affect immediate value-based appraisal by increasing object likability. Here, across 8 experiments, we investigate for the first time whether jointly attending to other faces positively affects their longer-term social value (liking, trust) and attentional value (attention allocation and prioritisation). Emanating the basic gaze cuing paradigm, a central cue face looked towards or away from a 'target' face, which the participant had to respond to. Unbeknownst to participants, some target faces were always looked at (jointly attended - high value) and others were never looked at

SUBMITTER: Gregory SEA 

PROVIDER: S-EPMC12728082 | biostudies-literature | 2025 Mar

REPOSITORIES: biostudies-literature