Social Media Usage and Advertising Food-Related Content: Influence on Dietary Choices of Gen Z.

ABSTRACT: Background/Objectives: Excessive social media usage in the current times and high rates of food advertising can impact the health status of individuals by increasing food cues related to perceived hunger and, thus, dietary behaviour. This study examined the association between social media usage patterns, food-related advertising, and dietary choices among Gen Z individuals. Methods: A cross-sectional study was carried out amongst 314 young adults between the ages of 18 and 25 in Surat city, Gujarat. Data was collected for social media usage, the most used platforms, preferred content, and eating patterns. Anthropometric measurements (height and weight) were also recorded. Perceived hunger responses to 12 social media-based food images were assessed using a ten-point Visual A

SUBMITTER: Nandwani R 

PROVIDER: S-EPMC12735408 | biostudies-literature | 2025 Dec

REPOSITORIES: biostudies-literature