Going green from within: correlational insights into the spread of pro-environmental behavior through the lens of organismic integration theory.

ABSTRACT: The share of private household's direct fuel use in global CO₂ emissions accounts approximately 20 percent and, when indirect effects of their overall consumption are included, between 50 and 80 percent of the total resource use produced or imported by country. This underscores the importance of achieving savings through pro-environmental behavior (PEB) in all sectors of daily life, such as recycling and nutrition. As PEB is often perceived as unattractive and unexperiental, political measures using external incentives are predominantly consulted. However, these types of motivation are often short-term and context-dependent. In contrast, more internal regulated motivation not only strengthens PEB frequency but may also extend it across contexts. This occurs when the behavior ali

SUBMITTER: Molkenthin M 

PROVIDER: S-EPMC12742216 | biostudies-literature | 2025

REPOSITORIES: biostudies-literature