National Trends in Social Media Food Marketing Expenditures: 2020-2021.

ABSTRACT:

Introduction

This study leverages advertising industry data to quantify social media advertising expenditures and advertising impressions of the food and beverage industry on Facebook, Twitter/X, and Instagram from January 2019 to August 2021.

Methods

This is a cross-sectional analysis of Pathmatics data for Facebook (n=33 months), Twitter/X (n=29 months), and Instagram (n=18 months). Primary outcomes were monthly trends expenditures of food/beverage advertising and the number of views and expenditures of food/beverage advertising by platform (e.g., TV, online, mobile, print). Primary outcomes was measured by monthly expenditures by (1) social media company, (2) brand, and (3) before COVID-19 versus the first year of the pandemic.

Results

Between

SUBMITTER: Bragg MA 

PROVIDER: S-EPMC12757474 | biostudies-literature | 2026 Feb

REPOSITORIES: biostudies-literature