Impact of a French social marketing campaign to increase parental support and physical activity in adolescents aged 11-14 years: a longitudinal study.

ABSTRACT:

Background

Due to the lower prevalence of adolescents meeting the physical activity guidelines, Santé Publique France launched a social marketing campaign aimed at their parents in September 2022. This campaign aimed to increase parental support and ultimately, adolescents' physical activity. The objectives of this study were to evaluate the variations in 1) the determinants of parental support, 2) parental support, and 3) adolescents' physical activity reported by parents between before and after campaign.

Methods

A prospective study was conducted on the Internet. A representative sample of 4,005 French parents (69.7% of women, 53% less than 45y old) was recruited and questioned before the campaign (T0), just after its end (T1), and 9 months later (T2). Analyses were conduc

SUBMITTER: Fassier P 

PROVIDER: S-EPMC12771795 | biostudies-literature | 2025 Dec

REPOSITORIES: biostudies-literature