#notforkids: alcohol, vaping, and cannabis marketing by social media influencers popular with children and adolescents on YouTube, Instagram, and TikTok and policy implications.

ABSTRACT:

Background

Despite the popularity of social media among children and adolescents, there is comparatively little research on social media influencer marketing, particularly in the context of harmful products. The purpose of this study was to examine the frequency of advertisements for alcohol, vaping, and cannabis products/brands promoted by social media influencers popular with Canadian children and adolescents on YouTube, Instagram, and TikTok and analyze the marketing techniques used.

Methods

The top 9 influencers among Canadian children (10-12 years) and top 8 among Canadian adolescents (13-17 years) were identified from the 2021 International Food Policy Study. A subset of posts on YouTube, Instagram, and TikTok between June 1, 2021, and May 31, 2022, were examined for a

SUBMITTER: Potvin Kent M 

PROVIDER: S-EPMC12771875 | biostudies-literature | 2025 Dec

REPOSITORIES: biostudies-literature