Conceptual Model for the Integration of Marketing Strategies and Biomedical Innovation in Patient-Centered Care: Mixed Methods Study.

ABSTRACT:

Background

The increasing integration of biomedical technology and digital marketing is quickly transforming how patients engage with health care. The patient as an organization (PAO) model is explored in this study. The PAO model encourages patients to be active participants in health care decisions by leveraging wearables, mobile health (mHealth) apps, artificial intelligence (AI) platforms, and health care marketing strategies.

Objective

This study aims to examine how the PAO model is evolving in practice and gain insight into both the opportunities and challenges created by the intersection of biomedical innovation and marketing practices in patient care.

Methods

The scoping review was conducted across Scopus, Web of Science, PubMed, and Google Scholar. Selection

SUBMITTER: Das Gupta A 

PROVIDER: S-EPMC12772582 | biostudies-literature | 2026 Jan

REPOSITORIES: biostudies-literature