Analysis of Philip Morris International's 'aspirational' target for its 2025 cigarette shipments.

ABSTRACT:

Background

Philip Morris International (PMI) claims to be transforming and has committed to a 'smoke-free' future. In 2020, it announced an 'aspirational' target for reduced cigarette shipments by 2025.

Methods

PMI cigarette shipment data are taken from PMI quarterly financial reports 2008-2023. Trends in these data before and after the 2020 announcement are analysed using linear regression, and auto regressive integrated moving average and error, trend, seasonal time-series models to assess if PMI's 2025 target would be met on pre-existing trends, and if the trend changed after the announcement. These trends are also compared with the global retail market for cigarettes, using sales data from Euromonitor.

Results

Findings were consistent across all three models. PMI'

SUBMITTER: Mehegan J 

PROVIDER: S-EPMC12772595 | biostudies-literature | 2025 Dec

REPOSITORIES: biostudies-literature