What Drives Consumers' Breakfast Food Choices? Case Study in South Africa-A Multiethnic Middle-Income Country.

ABSTRACT: What people consume for breakfast and why they do so have not been widely studied, especially in developing-economy countries. This study aimed to determine the breakfast food habits and their drivers of adults in South Africa, a multiethnic middle-income country. An online cross-sectional survey was conducted among 1000 representative consumers of moderate to higher living standard (Living Standard Measure [LSM] range ≥ 5). Data from 842 respondents (mean age 41 years, 51.7% females and 48.3% males) was analyzed. Of 21 different food types in descending order, the most frequently consumed were bread, ready-to-eat (RTE) cereals, fruits/nuts, high-fibre cereal, yoghurt, and leftovers, all consumed weekly by 42-65% of respondents. Principal component analysis revealed that three components h

SUBMITTER: Rehm CD 

PROVIDER: S-EPMC12786268 | biostudies-literature | 2025 Dec

REPOSITORIES: biostudies-literature