User snowball effect: word-of-mouth communication mechanism on console games.

ABSTRACT:

Background

The console gaming industry's growth highlights the need to better understand player behavior and community engagement mechanisms. However, existing research has not fully elucidated the specific pathways and psychological factors that influence the word-of-mouth (WOM) communication process within the console gaming environment. This study fills the gap in understanding how console gamers' word-of-mouth evolves through self-reinforcing communication stages.

Methods

A structured quantitative approach was employed, with a focus on a comprehensive survey design that gathered 424 valid responses from avid console gamers. Utilizing structural equation modeling (SEM), we analyzed the data to test our theoretical model, which delineates the communication pathways and psy

SUBMITTER: Huang W 

PROVIDER: S-EPMC12797396 | biostudies-literature | 2025 Dec

REPOSITORIES: biostudies-literature