Electronic cigarettes and pregnancy: A social media content analysis.

ABSTRACT:

Objective

Electronic cigarette (e-cigarette) use during pregnancy is a polarizing and complex public health topic. We examined social media content on e-cigarette use during pregnancy.

Methods

We content analyzed 170 TikTok posts about e-cigarettes and pregnancy in 2023. We coded message valence (anti-, pro-, mixed/unclear/neutral), messenger characteristics (age, gender, pregnancy status, healthcare provider status, e-cigarette and cigarette use), geographic origin, and engagement metrics (likes, favorites, shares, downloads, comments, followers). We assessed whether engagement and message valence differed by messenger and post characteristics using Chi-Square and Kruskal-Wallis tests.

Results

Posts included 55 % (n = 93) anti-, 32.4 % (n = 55) mixed/unclear/neutral,

SUBMITTER: Kong G 

PROVIDER: S-EPMC12818053 | biostudies-literature | 2025 Dec

REPOSITORIES: biostudies-literature