Color adjustment of brand logos for dark mode display.

ABSTRACT: Dark mode has become a standard feature across digital interfaces due to its visual comfort and aesthetic appeal. However, most brand logos are originally designed for light backgrounds, and when directly applied to dark backgrounds, they often suffer from color distortion, reduced visibility, and visual discomfort. These issues can negatively impact both brand identity and user experience. This study aims to propose a systematic adjustment model to optimize brand logo colors in dark mode environments. The research consisted of two experiments. In the first experiment, 31 design-major students manually adjusted 18 fictitious logos with diverse colors on a black background. The analysis revealed systematic trends in color modification, with bright colors shifting toward darker values, dark

SUBMITTER: Kim B 

PROVIDER: S-EPMC12822999 | biostudies-literature | 2026

REPOSITORIES: biostudies-literature