Investigating the Appeal of Nicotine Pouch Packaging, Flavour, and Nicotine Descriptors Among Adults in the UK: An Online Experiment.

ABSTRACT:

Introduction

Nicotine pouches have the potential to be used for tobacco harm reduction. Pouches can currently be sold in brightly coloured packaging with conceptual flavor and nicotine descriptors, which may appeal to youth. Therefore, the UK government are considering packaging regulations. We examined the impact of standardized packaging, limiting flavor names and standardizing nicotine descriptors on appeal and harm perceptions of nicotine pouches among adults.

Methods

A 2024 Prolific Academic online experiment among UK Adults (N = 2,967) was used. Participants were randomized to one of four packaging conditions: (1) branded, (2) standardized with usual descriptors, (3) standardized with limited flavor descriptors, and (4) standardized with limited flavor and standardized

SUBMITTER: Taylor E 

PROVIDER: S-EPMC12824943 | biostudies-literature | 2026 Jan

REPOSITORIES: biostudies-literature