Economic empowerment of free trade zone identity labels: the impact of multi-dimensional identity labels on consumer purchase intention for organic food.

ABSTRACT: Extensive prior research has confirmed that label information on food packaging is a crucial factor in stimulating consumer purchase intention, such as labels indicating sugar content, fat content, and purine content. However, few studies have focused on the impact of multi-dimensional geographical identity labels for organic food on consumer purchase intention. This study takes the geographical identity of organic food using free trade zones and provincial administrative regions as examples, treating them as dual identities of organic food production areas. We recruited 848 participants and conducted three online scenario-based experiments to verify the impact of multi-dimensional (vs. single) identity labels of organic food production areas on consumer purchase intention. The results sho

SUBMITTER: Zhang Y 

PROVIDER: S-EPMC12825458 | biostudies-literature | 2025

REPOSITORIES: biostudies-literature