Assessing the Saudi Ministry of Health Instagram messaging through the lens of the health belief model.

ABSTRACT:

Background

Public health authorities are recognizing the importance of social media platforms as a way to spread health messages, engage and enhance communication with the public, and improve the promotion of programs, products, and services. However, the overabundance of information and the spread of misinformation, disinformation, and misleading news, images, and videos in social media have led to an "infodemic." This calls for analyzing the messages communicated by governmental channels to improve public trust and increase public compliance.

Objectives

This study aimed to explore how the Saudi Ministry of Health (MOH) used Instagram to communicate with the public during the COVID-19 vaccination-promotion phase and to understand the key constructs influencing public engage

SUBMITTER: AlDossary S 

PROVIDER: S-EPMC12827744 | biostudies-literature | 2025

REPOSITORIES: biostudies-literature